EdTech Product Marketing Manager

EdTech Product Marketing Manager

GreatFind Jobs
Published: September 14, 2023
Hybrid, Leicester
Job Type
Up to £40,000


Join a leading EdTech company as their new EdTech Product Marketing Manager! This hybrid opportunity will have you working with a company that specialises in SaaS products for the education sector. You will be required to work 1 day a week in the Leicester office (Additional Flexibility Available). They are offering an excellent salary of up to £40,000!

Benefits include 25 days annual leave plus bank holidays, Private Healthcare, Pension Scheme, Enhanced Parental Leave, Generous Sick Leave and more! 

Role Overview

Your responsibilities will include developing and executing a marketing strategy for promoting and selling SaaS products to the education sector, as well as creating impactful sales collateral.


  • Drive the success of products by developing and executing strategic marketing plans that promote and sell to our target audience.
  • Conduct comprehensive market research and analysis to identify customer needs, market trends, and competitive landscape, enabling effective product positioning.
  • Implement targeted marketing campaigns, utilising market segmentation, to engage specific customer segments and drive product adoption.
  • Monitor and report on key product marketing metrics, such as product adoption, customer feedback, and revenue growth, to inform data-driven decisions.
  • Collaborate closely with the project management team to ensure the timely completion of larger and more complex projects that impact product marketing efforts.
  • Foster and maintain strong relationships with external organisations and individuals aligned with our strategic planning, identifying potential partnerships and business opportunities.
  • Collaborate with the senior leadership team to identify value-added opportunities, income-generation prospects, and cost-saving measures through external collaborations.
  • Demonstrate an in-depth understanding of our products across various verticals, staying updated with their unique selling points and benefits.
  • Work in sync with the Product team to ensure successful product roadmap execution, meeting objectives and deadlines.
  • Enhance sales collateral and assets in close collaboration with the Sales team, enabling them to maximise sales opportunities and communicate compelling product narratives.

Essential Qualifications and Experience:

  • Knowledgeable in market analysis, positioning, messaging, and product launch strategies. 
  • Marketing Degree or equivalent.
  • Experience using HubSpot and Salesforce CRM. 
  • Expertise in digital advertising tools and practices. 
  • Strong analytical skills with the ability to use data to drive insights and improve performance..
  • Exceptional written and verbal communication skills with experience in copywriting.

Person Specification:

  • Leadership skills. 
  • Confident. 
  • Highly Motivated. 
  • Positive attitude. 
  • Results-driven. 

Want to know more? 

As a specialist IT recruitment agency at GreatFind Recruitment, we genuinely care about our candidates and clients. We strive to provide a personalised and consultative service, and we would be more than happy to chat with you about this role in more detail.

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