EdTech Product Marketing Manager

Join a leading EdTech company as their new EdTech Product Marketing Manager! This hybrid opportunity will have you working with a company that specialises in SaaS products for the education sector. You will be required to work 1 day a week in the Leicester office (Additional Flexibility Available). They are offering an excellent salary of up to £40,000!

Benefits include 25 days annual leave plus bank holidays, Private Healthcare, Pension Scheme, Enhanced Parental Leave, Generous Sick Leave and more! 

Role Overview

Your responsibilities will include developing and executing a marketing strategy for promoting and selling SaaS products to the education sector, as well as creating impactful sales collateral.

Responsibilities:

• Drive the success of products by developing and executing strategic marketing plans that promote and sell to our target audience.
• Conduct comprehensive market research and analysis to identify customer needs, market trends, and competitive landscape, enabling effective product positioning.
• Implement targeted marketing campaigns, utilising market segmentation, to engage specific customer segments and drive product adoption.
• Monitor and report on key product marketing metrics, such as product adoption, customer feedback, and revenue growth, to inform data-driven decisions.
• Collaborate closely with the project management team to ensure the timely completion of larger and more complex projects that impact product marketing efforts.
• Foster and maintain strong relationships with external organisations and individuals aligned with our strategic planning, identifying potential partnerships and business opportunities.
• Collaborate with the senior leadership team to identify value-added opportunities, income-generation prospects, and cost-saving measures through external collaborations.
• Demonstrate an in-depth understanding of our products across various verticals, staying updated with their unique selling points and benefits.
• Work in sync with the Product team to ensure successful product roadmap execution, meeting objectives and deadlines.
• Enhance sales collateral and assets in close collaboration with the Sales team, enabling them to maximise sales opportunities and communicate compelling product narratives.

Essential Qualifications and Experience:

• Knowledgeable in market analysis, positioning, messaging, and product launch strategies. 
• Marketing Degree or equivalent.
• Experience using HubSpot and Salesforce CRM. 

• Expertise in digital advertising tools and practices. 
• Strong analytical skills with the ability to use data to drive insights and improve performance..
• Exceptional written and verbal communication skills with experience in copywriting.

Person Specification:

• Leadership skills. 
• Confident. 
• Highly Motivated. 
• Positive attitude. 
• Results-driven. 

Want to know more? 

As a specialist IT recruitment agency at GreatFind Recruitment, we genuinely care about our candidates and clients. We strive to provide a personalised and consultative service, and we would be more than happy to chat with you about this role in more detail.